ALEJANDRO PEREIRA

ALEJANDRO PEREIRA


Fashion Photography, Female Beauty & Images with Soul

Venezuelan fashion photographer Alejandro Pereira
approaches photography with a strong emphasis on emotion,
female beauty and the connection between photographer
and model.

Living in Madrid at the time of this interview,
Pereira had worked with fashion brands including
C&A, Bershka and Stella McCartney.
Yet his personal approach to photography goes
beyond fashion itself. For him, a memorable
photograph is one that captures attention
and creates an emotional response.

In this archival interview, originally published
by LIONS Art Magazine in 2015, Pereira discusses
his creative philosophy, the photographers who
inspired him, his preference for the Canon 85mm
lens and the importance of music during a photoshoot.

FROM THE LIONS ART MAGAZINE ARCHIVES · 2015

Michelle Dantas photographed by Alejandro Pereira

THE INTERVIEW

Who is Alejandro Pereira?

Just someone in love with women.

Where do you call home?

Difficult question as I have been living in
many places but I think home is where you are
living right now… so that’s Madrid.

How did you get into photography?

I guess I was just playing around with my
first camera and I never stopped.

Renata in a fashion photography editorial by Alejandro Pereira

As you look through the viewfinder, what is the
most critical moment in the capture of your image?

When I am shooting I pray to get the right image…
an image with soul, but that only happens if the
model is the right one and that does not happen
every time.

What do you think makes a truly memorable photo?

That depends on the eye of the person who sees it,
but for me a photo is memorable when it captures
your attention for more than a second and makes
you feel something.

What does fashion mean to you?

Not much.

What’s the craziest/funniest thing that ever
happened in one of your shoots?

Once we were shooting in the forest with a small
river and the make up artist ended up falling
in the cold water trying to rescue a small dog.

Ieva photographed by fashion photographer Alejandro Pereira

What photographers from the past or present
have influenced you the most?

Purienne, David Bellemere

What has been your favorite photo location or session?

A location where nature reaches the beauty
of the model I am shooting.

What type of cameras do you shoot with?

Just one… Canon 5D

Terry Lee in a model photography editorial by Alejandro Pereira

If you had to choose one lens which one would
it be and why?

Canon 85mm L

What is your favorite photography accessory,
other than your camera?

My sunglasses.

How important is Photoshop in your final images?

Unfortunately a lot.

Rafaella Consentino photographed by Alejandro Pereira

Do you play music while shooting?
If so, what are you playing right now?

Music is 70% of a good photo. It depends
if I am on a job doing fashion or doing
my personal shootings.

What advice do you have for somebody
who wants to pursue photography?

Try it and don’t worry about what camera
you can afford. It’s not about the camera,
it’s about the passion and your eye.
Trust me, the camera is the last thing
for you to worry about.

What lies ahead for you?

I am wondering the same.


ABOUT THE PHOTOGRAPHER

Alejandro Pereira photographer logo

ALEJANDRO PEREIRA

Alejandro Pereira is a Venezuelan fashion
photographer whose work explores female beauty,
fashion and expressive model photography.

At the time of this interview, he was
living and working in Madrid, Spain.

Website

www.alejandropg.com

Instagram

@alejandro8181

This archival interview reflects the photographer’s
views, equipment and professional circumstances
at the time of its original publication in 2015.


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